NGO Awareness Google Ads Campaign -- 2

Our NGO needs a results-oriented Google Ads campaign built and launched right away to increase public awareness of our cause. The account is already active; what’s missing is a well-structured Search and Display strategy that can quickly gain reach, drive qualified impressions, and keep costs under control. Payment for ads: Creation of Ads- once ads is created Monthly Monitor- after 15 days Scope of work Start with quick but thorough keyword and audience research, then create tightly themed ad groups, compelling copy, and the appropriate extensions. Tag every touchpoint in Google Analytics so we can measure awareness metrics such as impressions, click-through rate, time on site, and new-user share. Once live, watch the data closely, adjusting bids, negatives, and creatives to improve quality score and exposure. Timeline Campaign setup, tracking, and launch need to be completed ASAP, ideally within the next few days, with optimisation beginning immediately after launch. What to highlight in your bid I only need to see your experience—particularly examples of previous awareness or non-profit campaigns you have managed with Google Ads. A concise note explaining the impact you delivered will help me decide quickly. Key deliverables • Research summary and proposed campaign structure • Live Google Ads account with search/display campaigns, ad copy, and extensions • Conversion and goal tracking configured in Google Analytics • One-page performance snapshot after the first optimisation cycle If this matches your expertise and you can move fast, let’s get started.