Optimizing YouTube & Social Media Presence

Social Media Marketing, YouTube Growth, Video Editing, Content Strategy Description: I'm launching a new brand built around emotional health, PTSD, and life-rebuilding stories for first responders and the people around them (firefighters, paramedics, police, nurses, and military). I'm a retired firefighter with 22 years on the job, and I'm creating this brand to talk openly about the things people in these careers rarely get space to say out loud. The mission comes first, but I also want to build this into something sustainable and monetizable — and I want to do it right from the start rather than fix mistakes later. Where things stand today: Website in progress (nearing completion) Most social handles secured A handful of videos recorded A rough content plan drafted with AI assistance, not yet validated by a real strategist What I'm looking for: Someone who deeply understands how the YouTube and Meta (Instagram/Facebook) algorithms actually work today, and can help me launch this brand the smart way — not just execute tasks, but advise on strategy as we go. Scope of work: Initial strategy call to review my content plan, niche positioning, and posting cadence Ongoing content creation support (repurposing raw footage/stories into platform-ready posts) Video editing (short-form for Reels/Shorts/TikTok and longer-form for YouTube) Social media management and publishing schedule Algorithm-informed guidance on titles, thumbnails, hooks, hashtags, and posting timing Monthly performance review and strategy adjustments Ideal candidate: Proven track record growing channels/accounts in a similar niche (mental health, personal development, veteran/first-responder content, or similar) — portfolio or case studies required Fluent in current YouTube and Meta algorithm behavior, not outdated best practices Comfortable working with sensitive, personal storytelling content with care and discretion Strong short-form video editing skills Available for an initial discovery call before any contract begins Budget/Engagement: tbd Timeline: Looking to move quickly toward launch, but want the strategy right before scaling content output. To apply, please share relevant channel/account growth examples and a brief note on how you'd approach a mission-driven brand in a sensitive niche.