SEO and Digital Marketing for InsurTech

I am looking for a Digital Marketing / SEO freelancer to work on BimaScore, an InsurTech platform focused on making health insurance easier to understand and compare. The project covers Technical SEO, On-Page SEO, Keyword Research, GA4, Looker Studio, Microsoft Clarity, Meta Pixel and Meta Ads tracking. ### Main Objectives * Improve BimaScore's organic visibility * Increase qualified organic traffic * Improve user experience and conversion opportunities * Identify technical SEO and indexing issues * Improve key product journeys such as Bima Analyze, Bima Compare and Bima Clarity * Connect traffic, user behaviour and conversions through proper analytics ### 1. Technical SEO Audit and improve: * Crawlability and indexation * XML sitemap * robots.txt * Google Search Console coverage * 404 errors and broken URLs * Redirects * Canonical tags * Duplicate URLs * JavaScript rendering * Mobile usability * HTTPS and status codes * URL structure * Core Web Vitals * Page speed * Image optimisation * Schema / structured data * Internal linking and site architecture A key issue already identified is the 404 page receiving significant traffic, so broken URLs and redirects need to be investigated and fixed. ### 2. On-Page SEO Optimise: * Title tags * Meta descriptions * H1/H2 structure * URLs * Content structure * Image ALT text * Internal links * FAQ opportunities * Search intent alignment * Content freshness ### 3. Keyword Research & Content Strategy Develop keyword clusters around: * Health insurance * Best health insurance plans * Family health insurance * Senior citizen health insurance * Health insurance comparison * Compare health insurance plans * Policy review * Policy analysis * Insurance claims process * Long-tail insurance questions Keyword volume and difficulty should be validated using a professional keyword research tool before prioritisation. ### 4. Competitor & Content Gap Analysis Analyse relevant insurance competitors to identify: * Ranking keywords * Content gaps * High-intent search opportunities * Backlink opportunities * Pages that BimaScore should create or improve * SERP opportunities ### 5. GA4 & Looker Studio Review and improve analytics tracking for: * Acquisition * Engagement * User behaviour * Key events * Conversion journeys Important events include: * page_view * analyze_now_clicked * book_slot_clicked * book_slot_confirmed * download_report_clicked * weakness_tab_clicked Create/maintain a Looker Studio dashboard connecting relevant GA4, Search Console and Ads data. ### 6. Microsoft Clarity Use Clarity to identify: * User drop-off points * Session behaviour * Heatmap patterns * Scroll depth * Rage clicks * Dead clicks * Quick backs * CTA interaction * UX friction Focus especially on the BimaScore product journey: Landing → Get Started → Analyze/Compare → User Input → Result → Action ### 7. Meta Pixel & Ads Tracking Review: * Meta Pixel implementation * Event tracking * UTM parameters * Landing page tracking * Conversion tracking * Remarketing audiences Important events include: PageView → ViewContent → GetStarted_Click → Analyze_Now_Click → Book_Slot_Click → Lead → Download_Report Actual Meta Ads performance metrics should be taken directly from Ads Manager rather than estimated. ### 8. Reporting Provide a clear report covering: * Issues found * Priority of each issue * Recommended solution * Work completed * Keywords targeted * SEO improvements * Analytics findings * UX findings * Conversion opportunities * Monthly progress ### 90-Day Scope Days 0–30: Technical SEO fixes, tracking QA, Search Console setup, Clarity baseline and GA4 dashboard. Days 31–60: On-page optimisation, keyword clusters, internal linking, content improvements and UX tests. Days 61–90: Authority building, content refresh, CRO experiments, Meta Ads optimisation and reporting automation. ### KPIs Track: * Organic clicks * Organic impressions * Indexed pages * Non-brand keyword rankings * Organic users * Engagement time * Analyze/Compare/Clarity tool starts * CTA clicks * Completed actions * Qualified leads * Returning users * Paid acquisition metrics Please provide examples of previous SEO/Digital Marketing work, preferably in insurance, finance, SaaS, InsurTech or other competitive industries. I am looking for someone who can both identify issues and provide practical implementation recommendations, not just a generic SEO audit.