Social media marketing intern

My brand’s priority this month is simple: spark real conversation and interaction on Instagram. Likes are welcome, but comments, shares, saves and story replies are the yardstick I plan to track. I have one channel in scope—Instagram only—and a hard deadline of four weeks from project start to see measurable uplift. What I need is a concise engagement-first strategy translated into daily action. That includes a polished content calendar, attention-grabbing visuals (static, carousel and Reels), thumb-stopping captions with clear calls to engage, and a structured routine for community management—answering DMs, acknowledging comments and initiating dialogue with niche-relevant accounts. You are free to work in the tools you prefer—Canva, Adobe Suite, Hootsuite, Later or native Instagram Creator Studio—as long as the result is seamless and on-brand. All assets become mine at hand-off. Deliverables (hand-over ready): • 4-week content plan with posting schedule • 20+ branded posts (mix of images, carousels, Reels) including copy and hashtags • Engagement playbook outlining daily interaction tasks • Weekly Insights report tracking reach, saves, shares, comments and overall engagement rate I’ll supply brand guidelines, past analytics and product imagery on kickoff. The project closes once the final report is submitted and we can clearly see an uptick in engagement versus our current baseline.