WooCommerce Ecommerce Marketing Specialist Needed

Use this as a **fixed-price project**. Request separate quotes for the initial work and any optional services. **Job title: Ecommerce Marketing Specialist — WooCommerce Tracking, Conversion Improvements & Focused Akkermansia Campaign** **About the business** Probiotic Depot is a Canadian ecommerce business selling probiotic and postbiotic powders. Website: https://probioticdepot.ca/ Campaign landing page: https://probioticdepot.ca/akkermansia/ We want to concentrate our first marketing phase on one product: inactivated Akkermansia muciniphila Akk11 powder with inulin prebiotic fibre. The product retails for CA$49.95 per pouch and contains 30 servings, with 30 billion TFU per serving. Other products will remain available, but they are outside the initial advertising scope. **What we need** We are looking for an experienced freelancer who can identify purchasing obstacles, implement essential tracking, and prepare one focused customer-acquisition campaign. Our priority is profitable orders and reliable measurement. Please propose work appropriate for a small business with a limited budget. **Current setup** - WordPress and WooCommerce, hosted on SiteGround. - Existing Akkermansia landing page, product page, and checkout. - Free ebook signup on the homepage. - Sender email platform with a three-email welcome sequence. - Google Ads setup has begun, but no campaign has launched. - Some test emails have landed in Hotmail’s Junk folder despite passing SPF, DKIM, and DMARC. The product does not currently have a Canadian NPN. Please identify any implications for the proposed target market and advertising eligibility before recommending a launch. We will provide available product documentation privately. **Budget** Our total ongoing marketing budget is approximately CA$100 per week, including management, advertising, and paid tools. For a narrowly scoped initial assignment, our target freelancer budget is CA$150–250. We understand this may cover only part of the work below. Please state exactly what you can deliver at your proposed price and quote additional work separately. Please identify the currency of your quote. If quoting in USD, include an approximate CAD equivalent. **Initial scope** **1. Review the buying journey** Review the Akkermansia landing page, product page, cart, and checkout on desktop and mobile. Identify the three highest-priority obstacles to purchasing. Consider: - Product explanation and clarity. - Customer confidence and supporting information. - Visibility of pricing, shipping costs, and delivery expectations. - Calls to action and the route to checkout. - Mobile usability and technical errors. Deliver a short, prioritized assessment. Specify which fixes you can implement and which require additional work. **2. Verify or configure purchase tracking** Inspect the existing setup before installing additional tracking tools. Verify or configure purchase tracking using an appropriate Google Analytics/Google Ads implementation. The agreed scope should include: - Successful purchase events. - Correct order value and CAD currency. - Transaction IDs and prevention of duplicate purchase counting. - A documented test demonstrating that the implementation works. - Clear identification of primary purchase conversions versus secondary actions such as ebook signups. Please explain your proposed method and any necessary plugins, paid tools, access, or test-order costs in advance. **3. Implement agreed improvements** Implement the highest-priority changes included in your quote. Work within the existing WordPress/WooCommerce website. A full redesign is outside the initial scope. Provide a brief explanation of what changed and how it was checked. **4. Prepare one acquisition channel** Google Search is our initial option, but we welcome a better-supported recommendation. If proposing Google Search, include: - One focused campaign for Akkermansia. - A relevant keyword and match-type plan. - Negative keywords to limit irrelevant traffic. - Suitable geographic targeting. - Product-specific ad copy and destination. - A budget and bidding approach appropriate to our limited funds. - Verified purchase-conversion settings. Keep the campaign paused until we have reviewed the setup, eligibility, and spending plan. If recommending affiliates, creators, or another channel instead, explain how you would find suitable partners, track purchases, and control total costs. Please avoid proposing several paid channels at once. **Handover and completion** Provide: - A summary of implemented work. - Evidence of tracking verification. - The campaign or acquisition plan. - A short recorded walkthrough. - A simple reporting approach covering spend, orders, purchase revenue, and cost per new customer. - Any unresolved issues or limitations. We will provide product costs and margin information privately so acquisition targets can reflect profitability. **Required experience** - Hands-on ecommerce marketing experience. - WordPress and WooCommerce. - Google Ads and purchase-conversion tracking if proposing paid search. - Practical landing-page and checkout optimization. - Clear written English and straightforward communication. - Ability to work effectively with a small budget. **Additional expertise that would be valuable** Please identify which of these you personally offer: - Supplement marketing and Canadian advertising requirements. - Offer development, bundles, and repeat-purchase strategies. - Email conversion and Sender integration. - Email deliverability troubleshooting. - Affiliate or relevant creator recruitment. - Customer research and conversion-focused copywriting. - Canadian French marketing. These additional services are optional and should be quoted separately where appropriate. **Please include in your proposal** 1. Your most relevant ecommerce or supplement project. 2. What you personally implemented and the results achieved. 3. Where available, the advertising spend, orders, acquisition cost, and