Meta Lead Generation Ad Campaign

I need a sharp performance marketer to set up and optimise a Meta Ads campaign that brings qualified leads from Facebook and Instagram. The focus is a local audience only—people aged 36-50 who live near my business. Here’s what I’m expecting from you: • Build the full campaign structure inside Ads Manager, including objective selection, ad set segmentation, and tracking. • Craft compelling ad copy and visuals tuned to our 36-50 demographic. • Configure precise local geo-targeting and any look-alike or custom audiences that can refine reach. • Install and verify the Meta Pixel (and conversions API if needed) so every lead is captured accurately. • Launch, monitor, and iterate for at least the first week, adjusting bids, placements, and creatives to keep cost-per-lead trending down. • Supply clear performance reports (CTR, CPL, ROAS and next-step recommendations). I’ll provide brand assets, landing-page links, and rapid feedback on creatives. If you’ve driven lead gen for local businesses before, especially using Meta’s lead forms, your experience will be invaluable. Let me know your relevant results and the tools you rely on for optimisation and reporting. Note - Test campaign required to demonstrate your skills on our page.