Meta Ads Specialist for Jewelry

I manage House of Lumen, a premium crystal and handmade gemstone jewelry label, and I’m ready to scale our online revenue. My immediate priority is to drive more sales through well-structured Meta campaigns running across both Facebook and Instagram. Here’s what I need from you: build full-funnel campaigns inside Meta Ads Manager, select the right objectives, audiences, and placements, and craft scroll-stopping image, video, and carousel ads that highlight the artisanal detail of our pieces. Dynamic product ads, catalogue integration, pixel and CAPI tracking, and ongoing A/B creative testing should feel second nature to you. Clear, data-led optimisation is essential—I’ll be looking at ROAS, blended CPA, and incremental revenue, not vanity metrics. Experience promoting jewelry, fashion, or other visually driven e-commerce products will be a strong plus because you’ll already understand how to translate craftsmanship into compelling creative. Deliverables I will review: • Campaign strategy document outlining targeting, budget split, and projected KPIs • Ad creatives (image, video, carousel) ready for launch, sized correctly for all placements • Live campaigns set up in my ad account with pixel/CAPI configured • Weekly performance report with actionable recommendations If you have proven results scaling DTC brands on Meta and can start quickly, let’s talk.