D2C Performance Marketer: Meta & Google Ads

Freelance Performance Marketer – Meta & Google Ads About Us We are a D2C brand and manufacturer of storage organizers, saree covers, garment covers, tote bags and other cotton-based products. We sell directly through our website and are looking for an experienced Performance Marketing Freelancer to generate profitable online orders. What We Need We are looking for someone who can independently manage: - Meta Ads – Facebook & Instagram - Google Ads – Search, Shopping & Performance Max - Campaign setup and optimization - Audience & keyword research - Creative/Audience testing - Retargeting - Scaling winning campaigns - Reducing CAC/CPA and improving ROAS Our website, products, pricing and creatives will be provided by us. Your primary responsibility will be paid advertising and performance optimization. Our Main Goal Our average selling price is around ₹399. Our target is to achieve approximately ₹100–₹200 advertising cost per order, while maintaining profitability. We are NOT looking for someone who only generates clicks, impressions or traffic. Profitability is our #1 priority. We want someone who understands: Ad Spend → Orders → CAC → Revenue → ROAS → Profit Ideal Candidate You should have: - Proven experience with Meta & Google Ads - D2C/e-commerce experience - Experience generating website purchases - Strong understanding of CAC, CPA, ROAS and conversion rate - Ability to test, analyze and scale campaigns - Data-driven approach - Experience with Indian e-commerce is preferred Payment We are open to: - Fixed monthly fee - Performance-based commission - Hybrid model (fixed + performance incentive) We are looking for a long-term relationship if the results are good. To Apply Please send: 1. Your experience with Meta & Google Ads 2. 2–3 D2C/e-commerce brands you have worked with 3. One successful case study with Ad Spend, Orders, CAC and ROAS 4. Your approach to achieving ₹100–₹200 CAC for a ₹399 product 5. Your monthly fee / preferred payment model 6. Your availability per week Please start your proposal with: “PROFIT FIRST” This helps us identify candidates who have read the complete requirement. Our Priority Profitable Orders > High Ad Spend > Vanity Metrics If you have a proven track record of generating profitable D2C website sales through Meta and Google Ads, we would love to hear from you.