Digital Marketing for Apparel Brand

My India-based apparel brand is ready to scale its online presence and sales with a focused digital marketing push. The immediate priority is a full-funnel strategy that drives qualified traffic, converts visitors into customers, and nurtures loyalty over time. Core focus • Paid and organic campaigns centred on Facebook and Instagram, optimised for reach, engagement, and conversion. • Cohesive messaging that reflects our aesthetic, price point, and seasonal collections. • Ongoing testing of creatives, audiences, and bidding strategies to maximise ROAS. Website synergy Although website redevelopment is not the main scope right now, every campaign should integrate seamlessly with our existing Shopify storefront: landing pages must load fast, track events correctly, and funnel shoppers straight to checkout. Data & reporting Pixel and server-side tracking are already in place; I need weekly insights that translate numbers into clear next steps—what worked, what under-performed, and how we iterate. Acceptance criteria 1. Campaigns live within two weeks of project start. 2. Pixel events and UTM parameters verified across both platforms. 3. First 30-day goals: 3x return on ad spend or better, 20 % growth in Instagram followers, 15 % drop in cost-per-purchase compared with our last in-house effort. If your experience covers fashion e-commerce and you are comfortable owning the complete digital marketing cycle—from persona research through creative briefs, media buying, and performance reporting—let’s begin.