Strategic Brand Positioning Consultation

Brand Strategist for a Premium Bespoke Travel Brand About Us LivetoTravel is a premium bespoke travel house based in New Delhi, India. We don't sell pre-designed travel packages. We curate highly personalised journeys and experiences around the individual traveller. As we enter our next phase of growth, we are looking for an experienced Brand Strategist / Luxury Brand Consultant to sharpen our positioning and help build LivetoTravel into a distinctive, aspirational travel brand. This is NOT a logo or graphic-design project. We already have an established name, logo, clientele and business. We are looking for strategic thinking. The assignment may include: • Audit of our current brand positioning and communication • Competitive landscape and whitespace analysis • Defining our ideal customer and premium market position • Sharpening our core brand proposition and differentiators • Brand narrative and messaging hierarchy • Tone of voice and communication principles • How LivetoTravel should position itself differently from conventional travel agencies and online travel platforms • Recommendations for website, social media, app, partnerships and founder-led communication • A practical roadmap for strengthening brand perception and recognition Our philosophy currently centres around: Curation over packages. Experience over checklists. Relationships over transactions. Quality over volume. We are not looking for someone to simply create taglines or provide a generic brand deck. We want someone who can challenge our thinking, identify what is genuinely ownable about LivetoTravel, and translate that into a clear long-term positioning strategy. Experience with luxury, hospitality, travel, fashion or premium consumer brands would be strongly preferred. When applying, please share: 2–3 brands you have personally helped position/reposition. What changed in their positioning as a result of your work. A sample brand-strategy/positioning project, if available. Your initial observation on the biggest challenge in differentiating a bespoke travel company today. Please do not send generic social-media marketing proposals.