Facebook Ad Creation & Management

I need a specialist who can plan, build and optimise a set of Facebook ads aimed squarely at driving real-world sales enquiries from my website. The ads must be structured so that, once someone clicks through, their natural next step is to pick up the phone or send me a direct message—no lengthy funnels, just a clear path to a conversation that converts. Here’s how I see the work flowing: • Research and pinpoint the right audiences and look-alike segments for my offer. • Draft compelling ad copy and creative (static or short video) that pushes urgency and highlights our key value proposition. • Configure campaigns inside Meta Ads Manager, including pixel events that track calls or message clicks back to the source ad. • Actively monitor performance, adjust bids, placements and creatives, and keep me updated with concise weekly reports that focus on cost-per-enquiry and return on ad spend. • Provide recommendations for scaling once we hit profitable metrics. I’ll supply brand guidelines, product info and access to the ad account. I’m looking for someone comfortable with Meta Business Suite, dynamic creative testing, retargeting, and reading the data to squeeze out more enquiries—not just impressions. If that sounds like your wheelhouse, let’s talk.