Comprehensive E-commerce Marketing: MiniVelo

# Shopify Marketing Expert Needed – Facebook Ads, TikTok, Social Media Setup & Sales Growth **Project Type:** Long-term (starting with a 30-day trial) **Business:** MiniVelo – Premium Kids' Electric Ride-On Cars **Target Market:** Australia **Platform:** Shopify **Business Model:** Dropshipping ## Project Overview I am launching MiniVelo, a new Australian Shopify store selling premium electric ride-on cars for children. Currently, my store focuses on one main product: a luxury-style 12V children's electric ride-on car with parental remote control. I am looking for an experienced e-commerce marketing expert who can take responsibility for building my brand's online presence, setting up social media accounts, creating advertisements, managing campaigns and generating real sales. **I do not want someone who only runs ads. I want someone who can manage the entire digital marketing side of my business.** My goal is to turn MiniVelo into a recognised Australian brand and establish consistent, profitable sales. ## 1. Social Media Setup & Management Create and professionally configure the following accounts: - Facebook Business Page - Instagram Business Account - TikTok Business Account - Meta Business Portfolio and Ads Manager - TikTok Ads Manager - Google Ads and Merchant Center - YouTube and Pinterest if beneficial Responsibilities include: - Creating professional profiles using my MiniVelo branding. - Writing business bios and descriptions. - Designing profile pictures, banners and graphics. - Connecting social media accounts to my Shopify store. - Configuring necessary business settings. - Creating a content posting strategy. - Publishing engaging content consistently. - Managing comments and basic social media engagement. All accounts must remain under my ownership, and I must have full administrator access. ## 2. Facebook & Instagram Advertising I need an expert who can: - Develop a Meta advertising strategy targeting Australian parents and gift buyers. - Create high-converting Facebook and Instagram advertisements. - Produce engaging image ads, video ads and Reels. - Write persuasive advertising copy. - Research target audiences and competitors. - Configure Meta Pixel and Conversions API where appropriate. - Set up purchase conversion tracking. - Test multiple creatives, audiences and advertising messages. - Optimise campaigns to reduce cost per purchase. - Retarget interested customers when appropriate. - Scale campaigns when profitable results are demonstrated. The objective is generating actual purchases, not just clicks, followers or impressions. ## 3. TikTok Marketing & Advertising Set up and manage a professional MiniVelo TikTok presence.

Responsibilities

- Create TikTok-style product advertisements. - Develop engaging short-form videos. - Research Australian TikTok trends. - Set up TikTok Pixel and conversion tracking. - Launch and manage paid campaigns when justified. - Test different video hooks and advertising strategies. - Optimise campaigns based on sales performance. I want advertisements that make the product look premium, exciting and attractive to parents buying gifts for their children. ## 4. Google Advertising Where appropriate, manage: - Google Search Ads - Google Shopping Ads - Google Merchant Center - Performance Max campaigns - Product feed optimisation - Conversion tracking - Keyword research Only launch Google campaigns when the store and product meet the platform's requirements. ## 5. Advertising Content Creation The freelancer must be capable of creating professional advertising content, including: - Promotional product images - Facebook and Instagram advertisements - TikTok promotional videos - Instagram Reels - Short product videos - Lifestyle marketing graphics - Website banners - Promotional social media posts I will provide the MiniVelo logo, brand assets and available product photos. All advertising materials must look professional and accurately represent the product. Third-party materials must have appropriate commercial usage rights. ## 6. Shopify Store Optimisation Review my Shopify website and improve its ability to convert visitors into paying customers. This includes: - Improving product descriptions. - Reviewing homepage design and product presentation. - Optimising mobile shopping experience. - Improving calls to action. - Reviewing checkout and cart experience. - Creating customer trust sections. - Improving page loading performance where possible. - Setting up abandoned checkout recovery. - Identifying and fixing conversion issues. All major changes must be approved before implementation. ## 7. Email Marketing Set up basic automated email marketing, including: - Welcome emails - Abandoned checkout emails - Order follow-up emails - Promotional campaigns - Email subscriber collection Recommend suitable Shopify integrations and configure them where approved. ## 8. Australian Competitor & Market Research Research the Australian market for children's electric ride-on cars. I want to understand: - Who my main competitors are. - What prices competitors charge. - What advertisements competitors are running. - Which audiences are most likely to purchase. - What makes customers choose one store over another. - How MiniVelo can stand out from competitors. - What advertising strategy has the strongest potential. Use this research to develop a practical marketing plan. ## 9. Sales Growth & Campaign Management My priority is profitable sales. The freelancer must: - Create a clear advertising strategy. - Manage advertising budgets responsibly. - Monitor campaign performance. - Test and improve advertisements. - Identify campaigns producing purchases. - Reduce customer acquisition costs. - Improve website conversion rates. - Recommend when to increase or decrease advertising spend. I understand that sales cannot be guaranteed, but I expect a professional, data-driven approach with measurable results. ## 10. Tracking & Reporting Provide weekly reports showing: