Amazon PPC Sales Campaign Setup

I have a promising Home & Kitchen product sitting at 11 reviews and a 4.8-star rating, and now I want the ads to do the heavy lifting. The single, clear objective is to turn well-chosen keywords into measurable sales through a tightly structured Amazon Sponsored Products campaign. What I need from you • Conduct data-driven keyword research with ROI as the guiding metric—whether the terms are brand, product, or competitor related, the winning keywords are the ones that convert profitably. • Build and launch a full PPC architecture inside Amazon Advertising Console (exact, phrase, broad, and any necessary defensive campaigns). • Optimise bids, placements, and negatives continuously, using tools such as Helium 10, Brand Analytics, or your preferred stack, until ACOS is comfortably under control and sales velocity is rising. • Supply concise weekly reports so I always know spend, sales, ACOS, and next steps. Acceptance criteria 1. Campaigns are live, organised, and tracking within 72 hours of receiving access. 2. First two weeks show clear keyword-level data that can be scaled or trimmed for efficiency. 3. ACOS trend moves downward while total sales climb—both reflected in your reports. If this sounds like an exciting challenge, let’s get started and push this product up the rankings through profitable sales. I am a small but experienced operator with a small budget. Thanks.