Social Media Manager, UGC Content Creator & Video Editor – Family Travel Brand

Project Type: Long-term opportunity (starting with a paid trial) Category: Social Media Marketing | Video Editing | UGC Content Creation | Content Strategy Project Overview We are an Australian family of three launching a new travel brand across Instagram and TikTok. We have an extensive collection of travel photos, videos and drone footage from our adventures around the world, which we have recently finished organizing. We are looking for a creative, experienced freelancer who can help us turn our travel content into a successful, income-generating social media business. Our main goal is to monetize our content through UGC brand deals, paid collaborations, sponsored travel and affiliate marketing, while growing an engaged social media audience. We are not simply looking for someone to edit videos. We want someone who understands how to create engaging content, build a recognizable brand and develop opportunities for monetization. Our Content Focus Our brand will feature: - Family travel and adventure: Beautiful destinations, luxury resorts, affordable travel, unique experiences and drone footage. - Neurodivergent family travel: Sharing the challenges, rewards, funny moments and practical strategies involved in travelling the world as a neurodivergent family. - UGC content: Professional, authentic promotional videos designed to attract partnerships with hotels, resorts, tourism operators and travel brands. - Affiliate marketing: Featuring useful travel products, sensory-friendly products and other items relevant to neurodivergent families. Skills We're Looking For Ideally, our freelancer will have experience in: - Professional video and photo editing, including cinematic travel Reels. - Instagram and TikTok content creation and growth strategies. - UGC video creation and content suitable for brand advertising. - Social media marketing, storytelling, hooks, captions and trending content. - Brand partnerships, UGC portfolios and monetization strategies. - Affiliate marketing and integrating products naturally into content. - AI-assisted editing tools and efficient content production workflows. Experience working with travel, family or lifestyle brands would be highly regarded. Initial Trial Project We would like to begin with three professionally edited Reels to assess creativity, editing quality and understanding of our brand. 1. Cinematic Travel Reel: Showcasing beautiful destinations, resorts, adventures and drone footage. 2. Family Introduction Reel: Introducing our family and our neurodivergent travel experiences in a fun, relatable and engaging way. 3. UGC-Style Promotional Reel: Featuring a specific hotel, resort or travel experience, demonstrating the type of professional content we could create for paying brands. We will provide the original footage, photographs, drone videos and branding materials. We welcome creative suggestions regarding music, voiceovers, storytelling and presentation. Any music used for commercial UGC must have appropriate licensing. Long-Term Opportunity If the trial is successful, we hope to establish an ongoing working relationship. Our longer-term goals include: - Publishing approximately 5–7 high-quality Reels per week. - Growing our Instagram and TikTok accounts. - Building a professional UGC portfolio and media kit. - Developing strategies to attract paid UGC contracts and brand collaborations. - Exploring affiliate marketing opportunities. - Eventually expanding into social media management and brand outreach. We are particularly interested in someone who can take initiative, suggest creative ideas and help guide our strategy as the business develops. When Applying Please tell us: 1. What experience do you have with travel content, UGC creation and social media marketing? 2. Have you helped other creators or businesses secure paid UGC opportunities or monetize their content? 3. Can you share examples of Reels you've edited and UGC-style advertisements you've created? 4. Are you comfortable helping with content strategy and audience growth, rather than editing alone? 5. What would you charge for an initial three-Reel trial and an ongoing monthly arrangement? We're looking for a reliable, creative partner who is genuinely interested in helping us build a successful long-term travel content business. We look forward to hearing from you!