Make-Up Site Revamp & AdWords

My current website for my freelance make-up business has all the text, images, and service information in place, yet the design feels dated and hard to navigate. I want a complete visual overhaul that instantly looks fresh and professional while guiding visitors smoothly to the booking page. Here is what matters most to me: • A noticeable lift in visual appeal and overall user experience. • A modern colour scheme that leans neutral and minimalistic so my portfolio shots stand out. • Clean, intuitive page structure that keeps load times light and mobile browsing effortless. Once the redesign is live, I also need a properly structured Google Ads campaign. I have run small ads before, but I need keyword research, ad copy, and tracking set up so the spend actually turns into enquiries and confirmed appointments. Deliverables 1. Figma or similar mock-ups for approval, followed by the responsive build on my existing host/CMS. 2. Migration of all current content, keeping URLs SEO-friendly. 3. Basic on-page SEO (titles, meta, alt text) aligned with make-up services. 4. Google Ads campaign creation: keyword list, ad groups, extensions, and conversion tracking. 5. One round of post-launch tweaks once real-world user data starts coming in. If you have recent examples of beauty or fashion sites you’ve modernised—and proof that your ads generate leads—please include them. I’m ready to start as soon as I find the right match, and I’ll be responsive with feedback so we keep the project moving quickly.