Shopify Rehash & Meta Channel Setup for PEDPIX

PEDPIX — Shopify Redesign + Meta Ads/Tracking Setup We're repositioning PEDPIX from a furniture reseller to a manufacturer-led, direct-to-home furniture brand. Need a freelancer to handle two connected workstreams: 1. Website Redesign (Shopify) Room-based navigation (Living Room, Bedroom, Study & Office, Storage, Kitchen) Homepage rebuild: hero, trust strip, "Why PEDPIX," shop-by-room grid, customer proof, FAQ New trust pages: About Us, Warranty, Returns & Refunds, Shipping & Delivery, Bulk/Business Orders Product page standardization: clean titles, materials/dimensions table, warranty line, alt text Full structure and copy already drafted — will share on award 2. Meta Ads & Tracking Setup Connect Shopify via the official Facebook & Instagram Sales Channel only Connect correct Page, Instagram, Business Manager, Pixel/Dataset, and product catalogue Enable max customer data sharing + Conversions API (CAPI) Remove any old manually-added Pixel code (avoid duplicate events) Verify PageView, ViewContent, AddToCart, InitiateCheckout, Purchase in Events Manager Test full purchase flow with screenshot proof Confirm catalogue sync for retargeting/catalogue ads Set up and test click-to-WhatsApp campaigns — must open the correct number and optimize for Messaging Conversations (not Link Clicks). Note: a prior campaign got clicks but no messages, likely due to wrong objective/number — this must not repeat. Do not launch ads until tracking and WhatsApp are fully verified Handover requirements: Screenshots of all 5 events firing correctly Confirmation CAPI is active alongside browser pixel Completed end-to-end test purchase with proof Confirmation WhatsApp button + Messaging Conversations objective are working