12-Month Digital Platform Marketing Plan

My team is finishing the build of a new digital platform and I want to enter the market with a clear, data-driven strategy. I’m looking for a marketing consultant with a minimum of seven years’ experience who has already launched digital products, set up the supporting systems and processes, and knows how to keep a plan on track. First, we’ll co-create a full one-year strategic marketing plan focused on two priorities: • Launch strategy with deep customer research so we understand exactly who we are serving, their pain points, and the best channels to reach them. • Marketing systems, tracking and reporting, including the dashboards and attribution models that will let us measure every key metric from day one. Once the plan is approved, I’ll retain you for half a day each month (about four hours) to review performance against our agreed KPIs, adjust tactics, document next steps, and ensure nothing drifts off course. As soon as the results start hitting the milestones we set, I’ll increase the engagement to cover additional growth initiatives. Deliverables I expect in the first phase: 1. A 12-month roadmap with quarterly objectives, channel mix and budget allocations. 2. Detailed buyer personas and customer journey mapping. 3. A KPI framework plus a fully configured tracking stack (analytics, CRM reports, dashboards). 4. A launch playbook outlining messaging, creative guidelines and campaign sequencing. 5. A template for the monthly review report that summarises performance and recommended optimisations. Success will be measured by the quality and practicality of the plan, the accuracy of the tracking setup, and our ability to reach the user acquisition targets we agree on together. If this sounds like the kind of partnership you’ve done before—and can repeat with disciplined follow-through—let’s talk.