SaaS Developer Tool Marketing

I need an experienced marketer to take charge of promoting HubLaunch (https://www.hublaunch.site), a cloud-based SASS for developers that eases the mental load of AI churn from developers by moving most AI-assisted work out of their local environment and into the cloud. Primary objective Our first 10 paying customers. Target audience Our sweet spot is 2-10 person engineering teams that already use AI coding assistants but feel the constant context-switching drag. You must know how these teams think, the language they use, and the places they hang out online. Preferred channels • Social media—especially the developer-friendly corners of Twitter/X, LinkedIn, and YouTube Shorts. • Developer forums—Reddit subreddits like r/programming or r/MachineLearning, Hacker News, and niche communities such as Dev.to. Scope of work – Audit our current site, positioning, and existing traffic. – Craft a concise value proposition and messaging hierarchy. – Build a 90-day channel plan: content calendar, forum post schedule, and paid or organic tactics. – Set up lightweight funnels (landing pages, email drips if you feel they help) and define KPIs. – Oversee execution: brief creatives, post content, reply to technical questions, and iterate weekly based on metrics. – Deliver bi-weekly reports so we can see trials started, conversions, cost per customer, and retention signals. What you should bring Hands-on experience marketing SaaS to developers, comfort translating technical benefits into clear outcomes, and a track record of turning forum buzz into real subscriptions. Familiarity with analytics tools (GA4, Mixpanel or similar) and growth experiments is essential. Acceptance criteria 1. Strategy document (max 10 pages) signed off before launch. 2. Funnel and tracking live within two weeks. 3. First bi-weekly report delivered by day 14, showing sensible baseline metrics, such as MoM increase. 4. Minimum 10 paid users in first 90 days.