High-Fidelity Shopify Outdoor Store Design

Foreverlee Photography LLC is looking for an experienced UI/UX designer to design the front-end experience for our new Shopify store. We need a clean, modern, and conversion-focused design that highlights our product line and makes shopping effortless. Scope of work: • Design high-fidelity layouts (desktop and mobile) for key pages: Homepage, Product Listing Page (PLP), Product Detail Page (PDP), Cart, and Checkout • Create a cohesive visual system (typography, color palette, buttons, forms, and icons) aligned with our brand guide • Focus on user experience: clear navigation, strong calls to action, and a frictionless path to purchase • Prepare the final design in Figma with organized components, styles, and auto-layout, ready for handoff to our Shopify developer • Deliver an interactive prototype demonstrating the main user flow We provide: • Brand guide (logo, fonts, colors) • High-res product and lifestyle photography • Reference examples of modern e-commerce store designs • 2 rounds of revisions Freelancer requirements: • Strong portfolio of e-commerce UI/UX projects (links required) • Advanced skills in Figma (components, auto-layout, prototyping) • Deep understanding of e-commerce UX best practices and conversion optimization • Experience designing for platforms like Shopify or similar is a big plus • Communication only via Freelancer chat