Meta Ads Sales-Lead Campaign -- 2

I need a Meta advertising specialist to plan, build, and optimise a campaign that turns scrolling users into paying customers or hot enquiries. The objective is clear: drive sales and direct conversations for several of my products through WhatsApp, Messenger, and Instagram DMs—no website checkout involved. What I already have: • Product photos and basic copy for each item • Active WhatsApp, Messenger, and Instagram business accounts • A modest, scalable daily ad spend What I’m counting on you to handle: • Audience research, look-alike and interest targeting • Creative tweaks or fresh assets that suit multiple products in one campaign structure (image, carousel, short-form video) • Conversion-optimised campaign setup inside Ads Manager with the “Send Message” objective • Continuous optimisation—budget shifts, A/B testing, and performance reporting focused on cost-per-conversation and ROAS Acceptance criteria: 1. Campaign must go live within three days of asset hand-off. 2. First report after 72 hours showing reach, CPC, CPM, and cost per message. 3. Weekly summary demonstrating data-driven changes that keep cost per enquiry trending down. If you’ve scaled multi-product message campaigns before, I’m ready to move quickly—send over a brief outline of your proposed strategy and any relevant results.