Brand Teaser & Launch Editing

I’m about to introduce a new brand and I need a creative editor to shape every piece of pre-launch storytelling. The plan is to spark curiosity first, then reveal the product in a punchy hero reel, all while steadily growing my follower count. Phase 1 – Teaser Feed • Blurry reels that last 15-30 seconds, keeping the product mostly concealed • Half-picture stills that reveal just enough, paired with minimal on-screen text • Short, dynamic teaser videos that hint at features without giving everything away Each asset must share a cohesive colour grade, consistent typography and trending audio so the feed feels like a single unfolding story. Phase 2 – Launch Reel Once the audience is hooked, I’ll need one polished 30 second vertical reel that finally shows the product in full. Clean cuts, motion graphics for key features and precise timing with music are essential so the reveal lands with maximum impact. I’ll supply the raw footage, brand palette and any copy lines. You’ll handle editing, light touch motion graphics, sound design, export settings for Instagram, and Shorts, and quick revisions to make sure everything stays on-brand. If you’re comfortable turning “blurry reels, half pictures of the product, and teaser videos” into a follower-magnet series, let’s get started.