Multi-Platform Book Promotion Campaign

I’ve just released a new book and now need a focused social media push to turn curiosity into purchases. The priority is simple: drive sales. You’ll be working on three channels—X, TikTok and Instagram—speaking to readers aged roughly 18-40. I’m open to any creative angle, but the content mix must span short-form videos, striking images and compelling text captions that point directly to the buy link. What I need from you • A concise content plan outlining post frequency, themes and the hooks you’ll use on each platform. • Creation (or repurposing) of all assets: TikTok-style clips, Instagram reels or carousels, eye-catching image posts for X, plus attention-grabbing copy. • Scheduling and publishing with platform-native tools or your preferred scheduler. • Ongoing engagement—timely replies to comments, effective use of relevant hashtags/trends and adjustments based on early performance. • A weekly report highlighting reach, clicks to the purchase page and—most importantly—any uplift in sales so we can double down on what’s working. If you’re comfortable blending storytelling with data-driven tweaks, let’s get my book in front of the right readers and turn social buzz into measurable sales.