Social Media Marketing Strategy & Execution

We are looking for an experienced Social Media Marketing Specialist/Manager to grow our international software, AI, SaaS, automation and digital transformation business.

Responsibilities

Develop and execute social media strategies Manage LinkedIn, Facebook, Instagram, X, YouTube, TikTok & Reddit Create content calendars, posts, carousels, graphics, Reels/Shorts and campaigns Write engaging captions, hooks, CTAs and hashtags Grow our audience through organic marketing and community engagement Build B2B brand awareness, LinkedIn presence and thought leadership Generate qualified leads through social media and social selling Research competitors, industries, audiences, keywords and trends Manage Meta Ads, LinkedIn Ads and other paid campaigns Handle targeting, retargeting, A/B testing and campaign optimization Track analytics, conversions, leads and ROI and provide regular reports Optimize content for social SEO and discoverability Required Skills Social Media Marketing, Content Marketing, Copywriting, B2B Marketing, Lead Generation, LinkedIn Marketing, Organic Growth, Paid Ads, Community Management, Social SEO, Competitor Research, Analytics, Conversion Optimization. Tools: Meta Ads Manager, LinkedIn Campaign Manager, GA4, Search Console, Canva, Figma, HubSpot, SEMrush/Ahrefs, Buffer/Hootsuite and similar tools. AI skills: ChatGPT, Claude, Gemini, AI content creation, AI image/video tools and marketing automation are a plus. Preferred Experience Experience with software development, AI/ML, SaaS, IT, automation, web/mobile development or B2B technology companies is highly preferred. We want real growth and qualified leads — not fake followers, bots, spam or artificial engagement.