Shopify Website Management, Global SEO & Digital Marketing Expert Needed

###Collarboration Method### I am looking for an experienced Shopify, SEO and digital marketing professional to manage and optimize my Shopify website and overall online presence for a **worldwide B2B market**. ### 1. Shopify Website Management * Update and optimize the **Shopify Shrine Theme** * Update website content, pages, collections, products, images, menus and navigation * Improve website structure, user experience and conversion potential * Optimize product descriptions and collection/category content * Check mobile and desktop performance * Fix basic Shopify SEO and technical issues * Optimize the store for **international/worldwide B2B customers** ### 2. Global Organic SEO * Develop and implement an ongoing **worldwide organic SEO strategy** * Keyword research and keyword mapping for international markets * Identify high-value commercial and B2B keywords * On-page SEO optimization * Optimize: * Page titles * Meta descriptions * H1/H2 headings * URLs * Product descriptions * Collection pages * Internal linking * Image alt text * Create and optimize SEO landing pages targeting worldwide searches * Research competitors and identify ranking opportunities * Identify keyword gaps and new opportunities * Technical SEO monitoring and optimization * Improve organic traffic, rankings and qualified B2B leads * Build **high-quality, relevant backlinks from legitimate websites** * Avoid spam, PBNs, automated backlinks and irrelevant directories ### 3. Google Search Console * Set up and properly configure **Google Search Console** * Submit and maintain the XML sitemap * Monitor indexing and coverage * Identify and resolve indexing issues * Monitor search queries, clicks, impressions and CTR * Monitor Core Web Vitals * Identify pages gaining or losing rankings * Find new keyword opportunities * Monitor technical SEO issues and errors ### 4. Google Analytics 4 * Set up and properly configure **Google Analytics 4 (GA4)** * Verify accurate tracking * Monitor organic, direct, referral, social and paid traffic * Track important customer actions and conversions * Monitor landing pages and user behaviour * Analyze traffic sources and customer acquisition * Use Analytics data to make SEO and marketing decisions ### 5. Google Merchant Center * Set up and optimize **Google Merchant Center** * Connect Shopify products and product feeds * Fix product/feed errors * Optimize product titles, descriptions, images and attributes * Ensure products are eligible for Google Shopping/free product visibility * Monitor Merchant Center regularly * Optimize the product feed for international visibility where applicable ### 6. Social Media Marketing Create, optimize and manage the business presence across: * **TikTok** * **Facebook** * **Instagram** * **Snapchat** Responsibilities include: * Content planning * Promotional posts * Product-focused content * Short-form videos/Reels * Captions and hashtags * Consistent branding * Social catalogue/product integration where supported * Driving qualified traffic to the Shopify store * Tracking social traffic, engagement and conversions ### 7. Google & Online Presence * Google Merchant Center management * Google Business/Google presence optimization where applicable * Coordinate Shopify, Google and social-media platforms * Monitor how customers worldwide are discovering the business * Identify opportunities to expand into additional international markets ### 8. International Shopify & SEO Considerations * Optimize the website for worldwide customers * Review international shipping information and customer-facing policies * Ensure products and pricing information are clear for international customers * Identify countries/markets with strong search demand * Develop SEO strategies around profitable international markets * Consider international SEO, currencies, shipping regions and localized content where appropriate ### 9. Reporting & Transparency Provide a **detailed SEO and digital marketing report every 10 days**, including: * Organic traffic * Google Search Console clicks and impressions * Keyword rankings * Top-performing pages * New and lost keywords * Indexed pages * Technical SEO issues * Backlinks created * **Every domain/website used for backlinks** * Backlink URLs * Backlink relevance and quality * Social media activity and engagement * Google Merchant Center status * Work completed during the reporting period * Recommendations for the next period ### Main Objective The goal is to build a strong **worldwide B2B Shopify store**, increase qualified organic traffic, improve international Google rankings, generate product visibility through Google Merchant Center, and build a consistent presence across TikTok, Facebook, Instagram and Snapchat. I am looking for **measurable, transparent, long-term SEO and digital marketing work** — not simply a high volume of low-quality backlinks or generic reports. The focus should be on **real traffic, relevant rankings, qualified customers and sales growth worldwide**.