Local Marketing Optimisation for Events

I run a busy, location-based events company and I need a marketer who can quickly elevate our results. My priority is strategy: I want a clear, data-backed plan that shows exactly how we can dominate Facebook and Instagram in our area, grow brand visibility, and turn that attention into ticket sales. You’ll start by auditing what I’m already doing, highlight where we’re leaking potential reach or conversions, and then map out a practical, step-by-step approach I can follow (or have you implement) to fix it. I expect real-world examples of campaigns you’ve already improved for similar businesses, with metrics that prove you know how to squeeze the most out of a local audience. I would like all these to be set up and optimised as part of the project Deliverables I need to see: • Initial audit report with key issues and quick wins • 90-day marketing roadmap tailored to Facebook & Instagram • Creative and targeting recommendations (ad sets, content angles, posting cadence) • Tracking setup so we can measure visibility gains and sales growth I’m ready to move fast once I see evidence of past success, so please share specific case studies or before-and-after results you’re proud of.