Customer Behavior Sales Analysis Report

I have a raw export of our recent sales activity and I need a clear-headed analyst to turn it into an insight-rich Excel file. The data focuses exclusively on customer behavior, so the stories I care about are how often people buy, who they are, and whether or not they come back. You will dive into purchase patterns, slice the numbers by key customer demographics, and calculate retention rates over time. I’m happy for you to use any method—Power Query, pivot tables, statistical add-ins, or even a bit of Python—so long as the final hand-off is a single, well-structured Excel workbook that I can explore on my own. Deliverables (all in one .xlsx): • Cleaned data sheets with documented transformations • Summary tab highlighting top takeaways and quick numbers I can copy into slide decks • Visuals (charts or sparklines) that make trends immediately obvious • Separate tables or dashboards for purchase patterns, demographic breakdowns, and retention cohorts Acceptance criteria: • All formulas and calculations are transparent and editable • No external links or macros that break when the file is moved • Metrics align with the definitions we’ll confirm at kickoff If this sounds straightforward to you and you have a track record in sales analytics, let’s get started—my data is ready to share.