Drive 10K Luxury Pack Sales

The goal is simple yet ambitious: move 10,000 units of a newly-launched luxury woven pack by converting curious scrollers into paying customers. To accomplish this, the campaign will blend compelling video storytelling with precision-targeted ads and rigorous performance tracking. Scope of work • Craft short-form video content that introduces the product’s premium feel, craftsmanship, and use cases. Think thumb-stopping clips tailored to Instagram Feed, Stories, and Reels, with versions adapted for Google Display & YouTube. • Build and manage full-funnel campaigns in Meta Ads Manager and Google Ads, aligning creative, copy, and audience segments to a sales-conversion objective from day one. • Install and configure Meta Pixel, Google Tag Manager, and GA4 so every click, view, add-to-cart, and purchase is captured accurately. • Optimise daily—testing hooks, thumbnails, headlines, bidding strategies, and placements—to lower CPA while scaling spend responsibly. • Deliver transparent reporting dashboards that track ROAS, CAC, LTV, and progress toward the 10,000-unit target.

Requirements

• US-based consultants only (to focus on US sales). • Must have professional experience working with high-end agencies and now operate independently. • Ability to guide the marketing project from start to finish. Acceptance criteria 1. All three placements—Instagram Feed, Stories, Reels—running with unique yet consistent creative. 2. GA4 and Meta Pixel events firing correctly (view content, add-to-cart, purchase). 3. Weekly report documenting spend, impressions, clicks, CPM, CTR, CPC, CPA, and units sold. 4. Creative refresh strategy proposed every 14 days or sooner if performance fatigue appears. 5. Campaign reaches positive ROAS within agreed ramp-up window. Deliverables will be shared via Google Drive with live access to ad accounts for real-time transparency. Let’s turn this luxury pack into a must-have item for 10,000 delighted customers.