Sales-Focused Meta & Google Ads

The assignment centres on building, managing, and scaling high-converting campaigns across Meta (Facebook / Instagram) and Google Ads with one clear objective: boost online sales. Both channels carry equal weight in the media mix, so strategy, budget allocation, and optimisation decisions should reflect true cross-platform parity. Scope of work • Research and structure full-funnel campaigns for each platform. • Write compelling ad copy, source or brief creative, and configure all tracking pixels, tags, and conversion events. • Optimise daily for ROAS and CPA targets, adjusting bids, audiences, and creatives as performance data rolls in. • Provide concise weekly reports highlighting spend, conversions, and actionable next steps. Tools & access Business Manager, Ads Manager, Google Ads, Google Tag Manager, GA4, and any preferred optimisation or reporting tools can be used—as long as attribution remains accurate and transparent. Application notes When you respond, focus on relevant experience that proves you can drive sales at scale on both Meta and Google. A short note on previous ROAS wins or similar e-commerce results will help me assess fit quickly. The project is ready to start as soon as the right expert is on board; credentials and a clear plan will move you to the front of the line.