Social & Content Strategist - Account Director level - Corporate

Who we are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit

bursonglobal.com and follow us on LinkedIn and

Instagram . More About

The

Role

This role

sits within the

Corporate

Sectors

and Public

Affairs

teams

at Burson as a Social & Content

Strategist

(Account Director). You will

be

working

as part of a global social media team for a leading technology company,

as well as supporting

other key accounts,

creating social-first content for

Instagram, TikTok,

LinkedIn,

Facebook

and

X.

You will

be responsible for

developing social

strategies that :

connect audience

behaviour

with brand

objectives.

You will partner

closely

with

creative

teams, account leaders, and clients to guide the direction of

campaigns

across platforms.

Your work will influence

content planning, creative development,

community engagement, and measurement approaches.

We are looking for someone who

is passionate

about

social platforms,

embraces

new

content

formats and with strong client management skills and the flexibility to work across different types of social platforms.

What You’ll Do

Develop and implement robust, data-driven social media

and digital engagement

strategies by conducting in-depth

reputational

analysis, trend forecasting, and

stakeholder

/ audience

mapping, ensuring these strategies are not only clear and compelling but also directly aligned with overarching business

objectives

and measurable KPIs.

Lead

and optimise strategic social platform planning for both large-scale, time-bound campaigns and continuous 'always-on' engagement initiatives, meticulously defining channel-specific content ecosystems, targeting parameters, and maximising reach and impact across the relevant digital landscape.

Translate performance data, intelligence, and

stakeholder

sentiment into actionable strategic recommendations that directly inspire and inform innovative creative development, campaign optimisation, and future content planning.

Persuasively present complex strategic frameworks, insights, and actionable plans to both internal stakeholders and external clients, instilling confidence and securing buy-in through clear, compelling communication and a proven executive presence.

At the client level:

Leverage

our suite of tools to

anticipate

threats

and inform innovative strategic pivots

for our clients

that

build

reputation, strategic

relevance

and competitive advantage.

At the practice level:

Proactively

monitor

and interpret evolving social media trends, platform evolutions, and shifts in audience behaviour to

identify

emerging opportunities

for our clients, teams and to keep Burson ahead of the curve.

You will join a

vibrant

community of Social

& Content

contributors across our London office, working together to grow and innovate the offer. Experience that contributes to success Embed

seamlessly into our Corporate and Public Affairs

team, working across our specialisms to understand our clients and the

factors shaping reputation across

stakeholders,

media,

policy, regulation, issues and more.

Collaborate

with creative teams, guiding the development of concepts and content designed to authentically connect with and deeply resonate

with target stakeholders, ensuring messaging is

reputationally

relevant and highly engaging.

Creating

effective

content briefs

for

our design team,

developing copy and making recommendations on assets

and overseeing digital editorial calendars.

Proactively

monitor

and interpret evolving social media trends, platform evolutions, and shifts in audience behaviour to

identify

emerging opportunities,

anticipate

competitive

threats, and inform innovative strategic pivots that

maintain

brand

relevance and competitive advantage.

Articulate and persuasively present complex strategic frameworks, insights, and actionable plans to both internal stakeholders and external clients, instilling confidence and securing buy-in through clear, compelling communication and a proven executive presence.

Creating content briefs to feed into our design and editing team, developing

copy

and making recommendations on assets and content structure

and overseeing the management

social calendar across multiple regions for a global LinkedIn company page

Managing client communications including leading content development workstreams, updating WIPs and calendars, internal communication with colleagues

You belong at Burson: Our vision is f