Brand Marketing Lead

About Pleo

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses ‘go beyond’. The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years. Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About the role

We're looking for a Brand Marketing Lead to join our Brand & Marketing team at Pleo. In this role, you'll help own our brand marketing strategy and campaign execution across six European markets and be part of our marketing team as we scale our spend management platform. If you're excited about building category-defining campaigns that move Pleo from a good solution to the undisputed choice for mid-market finance leaders and are passionate about brand strategy and creative execution, then this is the opportunity for you! Who you’ll be working with and reporting to You’ll report to the Director of Integrated Marketing, and work in close collaboration with the Director of Brand Experience and Strategy, as well as the Brand Intelligence Manager, our brand foundations team, PR, content marketing and digital channels team. You’ll partner cross-functionally with PMM, MOPS, CX and sales. This is a hands-on, IC role, where you'll do both the thinking and the work—strategy and execution both sit with you. What you’ll be doing As a Brand Marketing Lead, you will: Own the brand marketing strategy that moves Pleo from ‘one of many’ to the undisputed choice for mid-market European finance leaders. Build and execute integrated brand campaigns from concept through to reporting — learning from what we’ve just launched, and pushing further. Create branded content that shows how financial services should be done. Content that recognizes the precision, rigor, and craft that finance leaders bring to their work. Manage the funnel strategically — balancing awareness, consideration, and conversion. Not just fishing in the pond of people who already know us, but earning the right to speak to people we don’t know yet. Own your budget and agency relationships — you’re the strategic partner they answer to. Measure what matters — working with Brand Intelligence, Integrated Marketing, Data, and MOps to track brand lift, earned media, consideration, and how brand work flows into pipeline and revenue. Set the benchmark for brand work in fintech — prove that category-defining campaigns come from strategic rigor and creative excellence working together. You’ll establish Pleo as the model for how brands should think about their audience, and show that understanding someone better than anyone else is a more powerful differentiator than any feature.

What you bring

You’ll thrive in this role if you have: 10+ years in brand marketing (B2B or fintech might be helpful, but we care more about the thinking than the category) A portfolio of work that shows you’ve led campaigns from strategy through to execution — ideally integrated campaigns that work across multiple channels Strong stakeholder management skills — you can influence a room, sell an idea, and push back when something isn’t working Strategic thinking + execution mindset — you’re equally comfortable building a 6-month brand strategy and getting your hands dirty on day-to-day campaign work Comfort with ambiguity and pace — this is a growing company, and things move fast. You thrive in that Understanding of how brand and pipeline connect — you know that brand campaigns need to serve business growth, not just awareness A point of view on category dynamics — you can look at a market and spot where everyone’s getting it wrong A strong understanding for when/how to localise concepts, messaging & GTM campaigns across different markets. Fluency in one or more of our European markets is a bonus (not required, but helpful) Why is this role a good fit for you This role is a good fit for you if: You want to reframe an entire category's conversation by competing on human insight rather than just feature parity. You thrive in a fast-paced, autonomous environment where you can build campaigns that serve as a 5-year foundation. You believe brand strategy must be grounded in audience understanding and directly drive business outcomes. This role is not a good fit for you if: You prefer purely high-level strategy without getting hands-on with day-to-day campaign execution. You operate best in rigid, highly structured environments with slow moving pace and minimal ambiguity. You view brand marketing in isolation from performance data, pipeline metrics, and commercial growth. How you’ll develop in this role In your first 6 months at Pleo, you’ll: Map customer journeys across SMB, mid-market, and enterprise segments to identify brand opportunities. Develop a comprehensive European brand roadmap that builds on recent launch momentum. Develop a comprehensive European brand roadmap that builds on recent launch momentum. The location Please note: We can hire on a hybrid set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work . We are unable to offe