Associate Director, Project Management

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3390 - Associate Director, Project Management - UK Role Summary and Impact About MFG Made For Google (MFG) is a bespoke team within WPP that delivers on our commitment to Google for a more strategic, creative and integrated marketing media approach established to drive better business results. The MFG team is made up of best-in-class experts across creative, production, and media who work together to drive holistic marketing impact for Google. Powered by the WPP network, our team operates in a seamlessly integrated way across strategy, planning, creative, production, media, and analytics. We are committed to establishing a new high-water mark in the industry through our integrated agency model. MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. This is a team empowered by limitless possibilities.

About the role

As part of a larger project management practice group, you will work closely with media SMEs to help drive transformative projects focused on continuous improvement and optimization.

This critical role will act as a facilitator and collaborator across workstreams, specialists, and client stakeholders to translate desired outcomes and scope into activities and plans to deliver the required outputs.

One of the primary projects for this role includes leading the end-to-end rollout and adoption of Wrike as the primary workflow / project management tool across MFG. This role focuses on process definition, system architecture, change management, and operational excellence to ensure that MFG teams transition seamlessly to a structured, automated, and unified workflow ecosystem. The Project Manager will partner heavily with capability leaders

and senior leadership to translate business requirements into technical system configurations. You will act as the champion for the platform, driving high adoption rates through training and continuous process optimization. They will also ensure that the challenge and requirements are understood by the team and will participate in the process developed by the team. They are able to ensure all project deliverables are aligning to overarching client business objectives and roadmap. They are able to understand how this project links, impacts and has dependencies across other projects and priorities within the MFG media delivery framework. Some of the things we’d like you to do: Manages the project process from requirements and scoping to

project and resources planning.

Drives communications related to project delivery with internal stakeholders. Design and architect bespoke workflows, custom fields, and blueprints within Wrike that reflect MFG's specific service offerings and client delivery models. Design and implement bespoke workflows: Architect and build customized project management processes within Wrike to directly address and fulfill specific internal and client stakeholder requirements. Drive process automation: Continuously identify operational inefficiencies and build automated triggers, rules, and workflows within our project management tech stack to remove roadblocks and streamline team execution. Facilitate cross-capabiltiy integration, ensuring Wrike effectively syncs with other enterprise tools like Google Workspace and financial reporting platforms. Act as the primary point of contact for technical support, troubleshooting, and feature requests related to the project management tech stack. Monitor system adoption and health, utilizing Wrike's reporting tools to identify bottlenecks and iterate on workflow designs to improve team efficiency. Support in developing and executing a comprehensive change management strategy, including internal comms, training sessions, and the creation of "best practice" documentation. Skills and Experience Experience as a project manager, transformation manager, or change manager, preferably in a media agency Proactive, creative, and independent strategic thinker with an impeccable attention to detail and problem

identification and solving skills Able to lead through influence and demonstrates strong negotiation skills​ Ability to prioritize work in order to meet competing deadlines Comfortable with ambiguity and breaking down complex problems into simple solutions Proven track record and a passion for delivering high quality projects on time while providing excellent client service Experience documenting requirements Excellent and proactive communication Ability to balance needs of team and stakeholder expectations and can negotiate as needed to achieve project objectives, timing and deliverables Advanced platform expertise: Technical knowledge as a system administrator or power user in modern work management tools (i.e. Wrike, Asana, Monday.com), alongside proficiency in Google’s suite of office management tools (Gmail, Sheets, Slides, Drive, Hangouts, etc.). Proven ability to build out robust processes, complex relational dashboards, and custom fields from scratch rather than relying on out-of-the-box templates. Solution-oriented technical mindset: Impeccable attention to detail