Global Lifecycle Marketing Architect

Randstad Singapore is seeking a Lifecycle Marketing Senior Strategist to orchestrate end-to-end customer engagement journeys across global campaigns. You will architect multi-stage audience journeys spanning awareness, consideration, acquisition and loyalty, and define next-best-action models to drive scalable, tailored interactions. You will collaborate with analytics and tech teams to translate campaign goals into data criteria and segmentation, and coordinate cross-functional execution with …