Global Trade Marketing & Commercialization Lead

The HEINEKEN Company is seeking a senior Trade Marketing leader to develop and drive insights on commercial performance for growth across markets. You will lead day-to-day commercial interaction, track performance, and recommend actions on distribution, pricing, promotions, and BTL support. You will own the annual brand activation plan for Tiger, design the brand across channels, create BTL assets, and ensure a consistent visual identity at the moment of truth. J-18808-Ljbffr