Social Media Content and Video Editor

Professional Profile Proposal Cisel Rayya Video & Content Editor Jakarta, Indonesia Professional Summary A creative and dedicated Video & Content Editor with strong expertise in editing dynamic video content for social media (TikTok, Instagram Reels, YouTube) and commercial promotional campaigns. Proficient in visual storytelling, pacing, color grading, audio mixing, and applying engaging visual effects to boost audience engagement. Proven ability to work under tight deadlines while delivering high-quality visual content that aligns with current market trends. Core Competencies & Skills Editing Tools & Software: Adobe Premiere Pro, CapCut, Adobe After Effects, DaVinci Resolve, Adobe Photoshop. Technical Editing Skills: Video Pacing & Storytelling, Color Grading, Audio Cleaning & Sound Design, Subtitling/Captioning, Basic Motion Graphics. Creative & Trend Awareness: Social Media Algorithms (Shorts, Reels, TikTok), Audience Research, Visual Branding. Languages: Indonesian (Native), English (Intermediate). Work & Project Experience Freelance Video Editor & Content Creator 2023 – Present Edited over 50+ short-form video assets (Reels/TikTok) for various clients, achieving an average 35% increase in views and engagement. Managed end-to-end post-production workflows, including rough-to-final cuts, color correction, and audio synchronization. Created dynamic transitions and motion titles to enhance call-to-action (CTA) elements in promotional videos. Junior Content Editor — Creative Project / Agency 2022 – 2023 Collaborated with the creative team to transform raw footage into polished long-form and short-form marketing videos for YouTube. Ensured correct video formatting, resolutions, and technical standards tailored to specific platform requirements. Education Bachelor’s Degree in Communication / Visual Communication Design (DKV) — University in Indonesia (Graduated)