Lead-Generating HVAC Facebook & Google Ads

I need a skilled ad specialist to take full ownership of my lead-generation campaigns across both Facebook and Google for an air-conditioning business that serves residential and commercial clients. Your role covers everything from crafting persuasive copy and eye-catching creatives to launching, monitoring, and optimising each campaign so the phone keeps ringing with qualified prospects. You’ll handle audience research, create separate funnels for homeowners and business owners, set up conversion tracking, and keep a close eye on cost-per-lead. I’m happy to collaborate on brand guidelines and any technical access you require, but once we agree on the strategy I’d like you to manage the day-to-day inside Facebook Ads Manager and Google Ads. Deliverables • Three initial ad concepts per platform, including copy, imagery/video, and headlines • Full campaign build-out with correct tracking pixels, keywords, and audience settings • Ongoing optimisation (A/B tests, bid adjustments, negative keywords, etc.) for at least one month • Weekly performance summary highlighting lead volume, CPL, and next steps If you have proven results driving HVAC or similar local-service leads, I’d love to see examples. Let’s turn clicks into booked appointments.