Google Ads Setup for Rehab Calls

My Nasha Mukti Kendra needs a tightly focused Google Ads programme that makes the phone ring. The sole success metric is live calls from both local residents and people in the surrounding cities who are actively seeking help. The ads must spotlight our three core services—Alcohol Addiction Treatment, Drug Addiction Treatment, and Counselling & Rehabilitation Support—through intent-driven search campaigns and call-only formats. I want clear geographic targeting that starts with my city and extends to the nearby urban belt, supported by keyword research that captures high-urgency phrases such as “rehab near me” or “alcohol de-addiction helpline.” Key elements to deliver: • Complete campaign architecture inside my Google Ads account, including ad groups for each listed service. • Compelling ad copy and extensions that prioritise click-to-call actions. • Conversion tracking configured for phone calls, with Tag Manager or a similar tool if needed. • Negative keyword strategy and weekly optimisation plan to keep cost-per-call efficient. • Two performance snapshots—day 7 and day 30—highlighting call volume, cost, and any tuning recommendations. Acceptance criteria: campaigns approved with no policy violations, at least 90 % of recorded conversions classified as calls, and a mutually agreed cost-per-call target met or bettered during the first month. If you have previous experience running healthcare or rehabilitation ads and use tools like Google Analytics, CallRail, or related call-tracking solutions, that will smooth onboarding.