Boost Salon App Service Bookings

My salon-at-home app is already live and seeing steady downloads; now the priority is turning those installs into real bookings. The entire campaign should speak directly to women who prefer professional beauty care—haircuts, styling, hair treatments, bridal makeup, facials, waxing, manicures, pedicures—without leaving home. A full-funnel digital strategy is needed: eye-catching Instagram & Facebook ads, Google Search/Display for intent-based queries, short-form video reels, and if it fits the plan, micro-influencer collaborations that highlight the ease of booking through the app. Creative angles that work well for our audience are “before-after” transformations, limited-time service bundles, and bridal-season exclusives. Every action must be traceable to completed appointments. Bookings are already tracked in-app via Firebase events, so you’ll have access to live data for optimisation. I expect a clear 30-day plan, rapid creative testing, and weekly reports showing cost per booking, ROAS, and key learnings. Deliverables • Campaign strategy document for the first month • Ad creatives (static, carousel, short video) and copy ready for upload • Full setup and launch on agreed platforms • Ongoing optimisation for at least four weeks • Weekly performance report focusing on actual bookings and spend If you have experience scaling on-demand service apps and can demonstrate previous success lowering cost per booking, let’s move forward.