Illinois Pediatric Nursing Lead Campaign

I need help driving a steady stream of qualified leads in Northern Illinois—specifically families seeking skilled nursing support for complex pediatric care at home. My practice already handles routine check-ups and same-day visits; what we’re missing is visibility among parents whose children require ongoing, specialized attention (tracheostomies, ventilator management, feeding tubes, seizure monitoring, complex medication schedules, etc.). Here’s what I’m looking for: • A targeted digital strategy that zeroes in on counties surrounding Rockford, Elgin, and the northwestern Chicago suburbs. Think paid social (Meta, TikTok), localized Google Ads, and niche forums where medically fragile-child caregivers spend time. • Messaging that speaks directly to the stress points of these families—24/7 clinical oversight, continuity of care, and insurance navigation—while highlighting our licensed pediatric RNs/LPNs and on-call medical director. • A funnel that captures contact details (parent name, phone, email, child’s condition, expected start date) and delivers them to me in a HIPAA-compliant dashboard or encrypted spreadsheet. • Weekly performance snapshots so we can double-down on what works and pivot fast when something doesn’t. Acceptance criteria 1. Minimum 30 new, verified leads in the first 30 days, all within Northern Illinois. 2. Lead details must pass a quick phone validation—no outdated numbers or generic “info@” emails. 3. Full campaign assets (ad creatives, copy, keyword lists, tracking links) handed over at completion. If you’ve successfully marketed home-health or specialty medical services before, outline your approach and any tools you’d lean on (HubSpot, Zapier, Meta Ads Manager, Google Tag Manager, etc.). I’m ready to start as soon as I find the right partner.