Google Ads & Reddit Ads Specialist – Optimize & Scale Trading Journal SaaS (PipEcho)

We run PipEcho (pipecho.com), an advanced web-based trading journal and backtesting tool for forex, crypto, and prop firm traders. It automatically runs combinatorial matrix analysis on trades to find winning/losing setup clusters and enforce rule discipline. We operate on a freemium model with full Pro access free through Dec 31, 2026, followed by a 1–2 month free trial starting Jan 1. The Current Problem: Reddit Ads: Spent ~$1,200 AUD over the past month. We have great CPCs (A$0.37–A$0.39) and strong CTRs (up to 1.76%), but zero paid conversions or retained signups. Google Ads: Recently launched a Demand Gen / Search campaign (3–4 days old). Need an expert to audit keywords, bidding, negative match types, and copy to avoid wasted spend. I am open to recommendations if Reddit is the right platform or not. Instead of spending on two platforms, would be better to focus on one. But I would let your expert guidance. I also have a promo video which I have currently added to my existing google ads to run on Youtube videos. Success is defined as a CPA at least 25 % lower than today and a doubling of weekly free-trial sign-ups within 60 days.