Facebook Ads Sales Conversion Specialist

My e-commerce store sells research peptides, and I need our Facebook/Meta advertising to do one thing above all else—increase sales conversions. The ad account is active, but performance has plateaued, so I’m bringing in a specialist who can turn data into profitable decisions. Here’s the landscape you’ll step into: our current audiences are broad, creative is mixed, and cost-per-purchase is creeping up. I want sharper audience segmentation, stronger creative angles that speak to researchers and fitness enthusiasts, and a clear optimisation rhythm that pushes prospects from click to checkout. Your track record in Facebook Ads Manager should show consistent wins—purchase-driven campaigns that scale profitably, not just vanity metrics. I’ll share historical data and pixel events; you’ll dissect the numbers, spot wasted spend, and rebuild campaigns focused on conversions. A/B testing copy, visuals, and landing pages is expected, alongside custom audiences and lookalikes refined by interests, behaviours, and LTV signals. Deliverables I’ll be looking for: • A brief audit outlining quick-win optimisations within 48 hours of access • A rebuilt or newly structured campaign suite aimed squarely at purchase conversions, live within one week • Weekly performance reports with ROAS, CPA, and next steps, plus a monthly strategy recap If you’ve scaled physical-product brands before—ideally in regulated or niche spaces—share the numbers: spend, ROAS, and screenshots that prove it. Let’s drive profitable growth together.