Senior Graphic Designer Needed for Complete Brand Identity Project

I’m refreshing my company’s visual presence and want it to feel instantly premium and unmistakably professional. The direction is modern-minimalist: clean geometry, restrained colour, typography that feels confident without shouting. Your first mission is the cornerstone—an original logo plus a full colour palette that work seamlessly across digital and print. I expect polished, vector-based artwork (AI, EPS, SVG, PDF) and clear guidance on usage so my in-house team can roll it out consistently. Because this is a senior-level brief, please come prepared to justify design decisions with references to grid systems, colour psychology and current brand trends. I work quickly, give concise feedback, and appreciate designers who can present two or three thoughtful concepts rather than a dozen loose ideas. Deliverables I need from you: • Primary and secondary logo lock-ups in all standard formats • Scalable icon or monogram for avatars and favicons • Defined colour palette with HEX, RGB, CMYK and Pantone values • Mini style guide (PDF) covering logo spacing, colour usage and recommended typefaces I’m focusing on the logo and colours first, but if we click there is additional collateral—business cards, letterhead, social templates—waiting in the wings. If modern minimalism, Adobe Illustrator mastery and crisp presentation decks are your comfort zone, let’s talk timelines and get started.