LinkedIn Outreach & Brand Building Expert

LinkedIn Marketing & Growth Specialist / Agency Objective Build strong B2B brand visibility and generate qualified business meetings through LinkedIn. The engagement will cover both the founder’s personal LinkedIn profile and the company page, with measurable targets starting from Month 1. 1. Personal LinkedIn Profile — Lead Generation & Outreach Monthly KPIs - Book 8–12 qualified business meetings. - Ensure at least 80% of meetings are with relevant decision-makers. - Achieve 6–8 meetings actually held. - Generate 20–30 positive responses from target prospects.

Responsibilities

Identify and engage relevant decision-makers in target industries. - Execute personalized LinkedIn connection and outreach campaigns. - Develop founder-led content that establishes credibility and expertise. - Follow up with interested prospects and convert conversations into meetings. - Maintain an outreach tracker with prospect details, responses and meeting status. 2. Company LinkedIn Page — Brand Building & Audience Growth Monthly KPIs - Acquire 500–1,000 new relevant followers. - Ensure at least 40% of new followers match the defined target audience. - Achieve 2,000–5,000 average impressions per post. - Generate 30–50 relevant likes per post on average. - Generate 5–10 meaningful comments per post. - Achieve at least 4 posts with 5,000+ impressions per month.

Responsibilities

Develop and execute a LinkedIn brand-growth strategy. - Create compelling industry insights, thought leadership, educational content and business-focused posts. - Build engagement with relevant companies, industry leaders and decision-makers. - Optimize content formats and topics based on performance. - Monitor audience quality, brand visibility and engagement trends. 3. Reporting & Accountability The agency must provide a monthly report covering: - KPI targets versus actual results. - Relevant follower growth and audience quality. - Content-wise impressions, engagement and top-performing posts. - Outreach volume, positive responses and qualified meetings booked and held. - Challenges, corrective actions and the next month's growth plan. All leads, meetings and performance metrics must be verifiable. Purchased followers, fake engagement, automated spam and irrelevant leads will not count toward targets. 4. Engagement Expectations - Results must begin in Month 1. - The agency must have a clear execution plan for achieving the agreed KPIs. - Targets and actual results will be reviewed monthly. - Any target changes must be mutually agreed upon in writing. - The agency should clearly specify whether paid promotion, advertising budgets, design and video production are included in its fee. 5. What We Expect from the Agency We are looking for a results-oriented partner, not simply a content publishing service. The ideal partner can demonstrate experience in B2B LinkedIn growth, founder-led branding, audience building and LinkedIn-based business development. Please share: 1. Relevant case studies and measurable results achieved. 2. Your proposed strategy for achieving these targets in Month 1. 3. Monthly commercial proposal and exact scope of services. 4. Tools, resources and support required from our team. 5. A clear distinction between guaranteed deliverables and performance targets. Success will be measured by relevant audience growth, meaningful engagement and qualified business meetings—not merely by the volume of content published.