Digital Marketing & Social Media Freelancer Needed

Freelance Digital Marketing & Social Media Executive Location: Lucknow, Uttar Pradesh Work Type: Freelance / Part-time Industry: Retail / Plywood, Hardware & Home Improvement About the Role We are looking for a creative and result-oriented freelance digital marketer who can help us build our online presence, increase brand awareness, generate leads, and attract more customers through digital marketing. The ideal candidate should be able to manage social media platforms, create engaging content, improve search engine visibility, and plan and execute digital advertising campaigns. Key Responsibilities 1. Social Media Management * Manage Instagram, Facebook and other relevant social media platforms. * Plan a monthly content calendar, including reels, posts, stories and promotional content. * Edit raw videos and photos into engaging, professional-looking reels and posts. * Suggest content ideas, trending formats and strategies to improve reach and engagement. * Manage captions, hashtags, posting schedules and audience engagement. 2. SEO & Online Presence * Improve our website’s search engine visibility through on-page and local SEO. * Optimise our Google Business Profile to improve local visibility and customer enquiries. * Work on local keyword research, Google rankings and website discoverability. * Help generate more organic traffic, calls and enquiries. 3. Paid Advertising * Plan and manage Meta Ads (Instagram and Facebook) and Google Ads, wherever suitable. * Recommend which posts or reels should be boosted and when. * Suggest suitable advertising budgets and audience targeting. * Track campaign performance and optimise spending to generate relevant leads. 4. Strategy & Reporting * Develop a practical monthly digital marketing strategy. * Track reach, engagement, website traffic, enquiries and advertising performance. * Share regular performance reports and recommendations. * Identify opportunities to grow the business online and generate measurable results.

Requirements

* Experience in social media management, digital marketing and SEO. * Basic video editing and creative content skills. * Knowledge of Meta Ads Manager, Google Ads and Google Analytics/Search Console is preferred. * Ability to plan and execute campaigns independently. * A portfolio of previous work or campaign results is preferred. * Must be based in Lucknow or available to visit the business when required. Engagement & Compensation * Freelance, part-time engagement with scope for a long-term association. * Flexible working arrangement, with occasional in-person coordination in Lucknow. * Monthly retainer or project-based payment, depending on experience and scope. * Advertising spend will be discussed separately.