Jewellery Sales via Facebook Ads

I’m ready to scale my jewellery line and need a performance marketer who can turn Facebook Ads into direct sales. The objective is clear: every campaign should drive purchases, not just clicks. Here’s what I expect: • A complete Facebook Ads setup in Business Manager, including pixel, conversion events and catalog integration. • Audience research and creation of prospecting, retargeting and look-alike segments tailored to jewellery buyers. • Static-image creative concepts that highlight product detail, craftsmanship and limited-time offers; you can pull assets from our existing photo library or direct a quick reshoot if needed. • Continuous optimisation—daily budget pacing, bid strategy tweaks, A/B testing on headlines, copy and imagery—to keep ROAS positive. • Weekly performance reports with actionable insights so I see exactly how spend translates into revenue. If you have a track record of scaling e-commerce brands through Facebook, know your way around Ads Manager, and can work autonomously while keeping me in the loop, I’d like to hear how you would approach the first 30 days and the metrics you’ll use to judge success.