MedAlign UX, SEO & Conversion Upgrade

Job Title: Experienced Website Developer Needed for UX Improvements, Technical SEO & Conversion Optimization Project Overview We are looking for an experienced website developer to implement website improvements, technical SEO recommendations, and conversion optimization changes for an existing healthcare technology platform. Website: https://www.getmedalign.com/ MedAlign is a healthcare technology platform designed to connect patients seeking specialized treatments with relevant clinics through an assessment-based matching process. Our immediate objective is to improve the website's user experience, technical performance, and conversion pathways to support the acquisition of our first 20–50 Founding Clinic partners. We have already completed detailed UX and SEO audits, and we will provide the selected freelancer with the audit reports, recommended changes, content, and implementation priorities. This is primarily an implementation project, not an audit or SEO strategy project. Scope of Work 1. Website UI/UX Improvements - Implement the recommended homepage design and layout improvements. - Improve website navigation, content hierarchy, and user experience. - Optimize the website for desktop, tablet, and mobile devices. - Improve the presentation of the platform's two primary user journeys: Patients and Clinics. - Add and optimize prominent call-to-action buttons. - Improve website typography, spacing, section layouts, and overall visual consistency. - Ensure forms, buttons, and interactive elements function correctly. 2. Clinic Acquisition & Landing Page Optimization Optimize the existing Clinic and Founding Clinic pages to improve lead generation and conversions. Clinic Page: /clinic - Improve the page layout and messaging presentation. - Clearly communicate how MedAlign connects clinics with prospective patients. - Create a visual three-step explanation of the assessment and matching process. - Highlight the platform's benefits for specialty clinics. - Implement prominent "Schedule a Free Demo" and "Apply to Become a Founding Clinic" CTAs. - Add sections for platform screenshots and demonstration videos. Founding Clinic Page: /clinic/founding - Develop or improve the dedicated Founding Clinic landing page. - Present the program's benefits and application process. - Implement a simple, conversion-focused clinic application form. - Ensure form submissions are correctly processed and tracked. 3. On-Page & Technical SEO Implementation We will provide the SEO recommendations and approved metadata. The developer will be responsible for implementing: - SEO meta titles and descriptions across relevant pages. - Proper H1, H2, and H3 heading hierarchy. - Canonical tags and SEO-friendly URL structures. - Image alt attributes and image optimization. - Internal linking improvements. - XML sitemap generation and submission support. - Robots.txt configuration. - Appropriate structured data/schema markup. - Indexability and crawlability fixes. - Redirects, broken links, and other technical SEO corrections. 4. Google Analytics, Tag Manager & Search Console - Verify the existing Google Analytics 4 (GA4) setup. - Check whether Google Tag Manager is already installed. - Configure or correct tracking implementation without duplicate tags. - Implement Google Search Console verification. - Configure conversion tracking for important user actions, including: - Clinic demo requests. - Founding Clinic applications. - Assessment starts and completions. - Clinic match result views. - Consultation requests. - Test and validate tracking events. Important: Tracking must not expose patient-identifiable information, assessment answers, or sensitive health information to analytics or advertising platforms. 5. Website Speed & Mobile Optimization - Improve loading speed and Core Web Vitals. - Optimize images, scripts, and other performance-related assets. - Fix mobile responsiveness issues. - Resolve layout shifts and rendering problems. - Test key pages and forms across major browsers and devices. 6. Additional Page Improvements Implement approved improvements to the following pages where applicable: - Homepage - Patient Assessment - About Us - Education/Learn - FAQ - Clinic - Founding Clinic The scope includes updating page layouts, integrating approved content, improving CTAs, and ensuring a consistent user experience. Expected Deliverables 1. All agreed priority UX and website changes implemented. 2. Technical SEO fixes completed and validated. 3. Clinic and Founding Clinic pages optimized for conversions. 4. Mobile responsiveness and performance improvements. 5. Google Analytics, Google Tag Manager, and Search Console correctly configured and tested. 6. Working application, demo request, and assessment conversion tracking. 7. A final implementation report documenting completed changes, test results, and any outstanding recommendations. Required Skills - Strong experience in website development and optimization. - HTML5, CSS3, JavaScript, and responsive web design. - Experience working with existing websites and modifying their frontend/backend. - Technical SEO implementation. - Google Analytics 4, Google Tag Manager, and Google Search Console. - Website performance optimization and Core Web Vitals. - Landing page development and conversion rate optimization. - Experience with healthcare or SaaS websites is an advantage. Project Timeline Target: 10–14 working days for the agreed priority implementation. We need someone who can begin immediately and work efficiently within a clearly defined implementation schedule. Additional enhancements may be handled as a separate phase. What We Will Provide - Detailed UX audit report. - Detailed SEO audit report. - Page-wise SEO recommendations and metadata. - Website improvement guidelines. - Approved content and implementation priorities. - Access to the website and required tools after project confirmation.

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