B2B Phone Lead Generation Team

Project: Lead Generation Manager & Team Build – Commercial Cleaning (Australia) Project Overview Green Clean Systems is an established commercial cleaning business operating across Australia. We are seeking an experienced, hands-on Lead Generation Manager to build, operate and manage an outbound lead generation team focused on securing new commercial cleaning contracts. This is not simply a recruitment role. We want someone who can take ownership of the entire operation, including recruiting callers, developing the outreach strategy, making calls themselves where required, managing the team, and consistently generating qualified sales opportunities. We are looking to establish a long-term partnership with someone who can deliver measurable results and scale the operation over time. Key Responsibilities * Recruit, train and manage a team of outbound cold callers. * Personally make calls and lead by example, or directly supervise calling activity. * Develop effective cold calling scripts, email outreach and follow-up processes. * Target Australian businesses and decision-makers requiring commercial cleaning services. * Generate qualified leads and book onsite walkthroughs and quote appointments. * Manage prospect records, follow-ups, reporting and overall campaign performance. * Continuously improve calling strategies, lead quality and conversion rates. Initial KPIs & Performance Targets We want to establish clear, measurable performance expectations from the outset. Initial targets, to be refined during the launch and testing phase, include: * **Team setup:** Recruit, train and launch the initial calling team within an agreed timeframe. * **Calling activity:** Establish consistent daily outbound calling targets per caller. * **Qualified appointments:** Generate a consistent flow of qualified onsite walkthroughs and quote opportunities. * **Conversion target:** Work towards an 8–10% conversion rate from meaningful prospect engagement to qualified appointment booked. * **Reporting:** Provide regular reporting on calls, decision-maker conversations, qualified leads, appointments booked, attendance rates and results. The successful applicant should be able to recommend realistic starting activity targets and demonstrate how they will achieve and improve these KPIs. ## Target Market Our focus is B2B commercial cleaning opportunities across Australia, including offices, childcare centres, commercial facilities, showrooms and other suitable business premises. ## Ideal Candidate * Proven experience in B2B cold calling and lead generation. * Experience recruiting, training and managing outbound calling teams. * Comfortable making calls personally or actively supervising callers. * Strong understanding of the Australian business market. * Able to operate independently and take responsibility for results. * Focused on qualified appointments and genuine sales opportunities, not simply call volume. ## To Apply Please outline: 1. Your experience generating B2B leads in Australia. 2. Your experience building and managing calling teams. 3. Your proposed team structure and initial KPIs. 4. How you would achieve an 8–10% qualified appointment conversion rate. 5. Your proposed pricing model and expected setup timeframe. 6. Any relevant results or case studies. We are seeking a results-driven partner who can build and manage a productive lead generation operation and help Green Clean Systems grow its commercial cleaning portfolio.