PropTech Go To Market Strategy

I’m rolling out a brand-new PropTech web and mobile app and need an experienced strategist to design and guide our entire go-to-market approach. The first milestone is simple but critical: create widespread brand awareness among landlords and property managers so that, by launch day, they already recognise our name and value proposition. Here’s what I’m expecting from you: • A concise GTM playbook that covers market segmentation, positioning, messaging pillars and competitive differentiation. • A social-media-led campaign roadmap—channel selection, content calendar, creative angles and recommended ad formats—built specifically for LinkedIn, Facebook and any other social platform you feel will resonate with landlords and property managers. • A phased launch timeline with clear KPIs (reach, impressions, engagement and sign-ups) and the analytics stack you recommend for tracking them. • Guidance on budget allocation across the chosen social channels, plus suggestions for creative testing, optimisation cycles and influencer or partnership opportunities. Acceptance criteria 1. Playbook and calendar delivered in editable Google Docs/Sheets. 2. KPIs defined and aligned with the awareness goal before creative development begins. 3. All recommendations backed by data or cited industry benchmarks. If you have a track record of turning early-stage products into talked-about brands through powerful social strategies, let’s connect.