SaaS Product Marketing & Social Media Growth Specialist

We are looking for an experienced SaaS Product Marketing & Social Media Growth Specialist to help us grow three SaaS products. This is not a basic social media posting role. We need someone who has proven experience marketing SaaS or technology products, building an audience, creating demand, improving product visibility, and converting social media attention into signups, leads, trials, and customers. What We Need We currently have three SaaS products at different stages of growth. We are looking for someone who can understand each product, identify the right target audience, develop a clear positioning and marketing strategy, and then execute the strategy consistently. You should be comfortable working independently and taking ownership of product growth rather than waiting for us to provide daily content ideas. Key Responsibilities You will be responsible for: - Understanding each SaaS product, its features, target users, competitors, and value proposition - Defining or improving product positioning and messaging - Creating a practical go-to-market and product marketing strategy - Identifying the best customer personas and target audience - Building a social media growth strategy for each product - Creating content strategies for platforms such as: - LinkedIn - X / Twitter - Reddit - Facebook - Instagram - Threads - Relevant SaaS communities - Developing content calendars - Creating post ideas, hooks, educational content, product-led content, founder-led content, case studies, comparisons, and promotional campaigns - Growing relevant followers and building an engaged audience organically - Finding relevant communities and conversations where our products can be introduced naturally - Planning product launches, feature launches, and promotional campaigns - Developing lead-generation campaigns - Improving website-to-signup and social-to-signup journeys - Working with our design/development team to create landing pages, creatives, videos, demos, and other marketing assets - Tracking performance and continuously improving the strategy based on data Growth Metrics We Care About We are more interested in business results than vanity metrics. Depending on the product, KPIs may include: - Relevant follower growth - Engagement from our target audience - Website traffic from social media - Free-trial signups - Demo requests - Product registrations - Qualified leads - Conversion rates - Community growth - Email subscribers - Product mentions and brand awareness - Customer acquisition opportunities Required Experience Please apply only if you have real product marketing or SaaS growth experience. Ideally, you have: - 3+ years of experience in SaaS, B2B technology, software, or product marketing - Proven experience growing a SaaS/product audience through organic channels - Strong understanding of SaaS funnels and customer acquisition - Experience with product positioning and messaging - Strong copywriting and storytelling skills - Experience managing LinkedIn and X/Twitter growth - Understanding of Reddit and community-based marketing - Experience creating content strategies rather than just posting content - Knowledge of product launches and go-to-market strategy - Ability to analyze performance data and recommend improvements - Ability to work independently and take ownership of results Experience with AI SaaS, HR SaaS, SEO SaaS, productivity SaaS, or B2B software would be a strong advantage. Very Important – Proven Results Required When applying, please share actual examples of SaaS or technology products you have helped grow. For each relevant project, please provide: 1. Product/company name 2. Website 3. Your role 4. Platforms you managed 5. Starting audience/followers 6. Audience/followers after your involvement 7. Time period 8. Traffic/signups/leads generated, if available 9. Screenshots or analytics demonstrating results 10. What you personally did versus what the rest of the team handled Please do not send generic agency portfolios containing projects you were not personally involved with. First Phase Initially, we would like you to: - Review our three SaaS products - Analyze competitors - Identify ICP/customer personas - Review current positioning - Review existing social presence - Identify the strongest growth channels - Create a 90-day marketing and social growth strategy - Define measurable KPIs - Prepare a content and campaign calendar - Start executing the strategy If the initial engagement goes well, we are looking for a long-term collaboration.

Who We Are

Looking For We will strongly prefer someone who thinks like a product marketer/growth marketer, not just a social media manager. You should be able to answer questions such as: - Who should use this product? - Why should they choose us? - What positioning will differentiate us? - What content will attract those people? - Where does our audience spend time? - How can we turn content into trials and customers? - What experiments should we run? - Which channels should we prioritize? - What should we stop doing?

How to Apply

Please start your proposal with: "SaaS Growth" Then answer the following: 1. Which SaaS products have you personally helped grow? 2. What measurable results did you achieve? 3. Which social platform have you grown the strongest audience on? 4. Share links/screenshots showing your results. 5. How would you approach marketing three different SaaS products without making the content generic? 6. What would you focus on during the first 30 days? 7. What SaaS marketing tools do you normally use? 8. Are you comfortable being responsible for strategy as well as execution? 9. How many hours per week can you dedicate? 10. What would you need from our team to be successful? Generic proposals will not be considered. We are looking for someone who can become a long-term product marketing partner and help us build recognizable SaaS brands, meaningful audiences, and sustainable customer acquisition channels.