VoiceBot Lead-Gen Social Campaign

The task is to plan, launch, and optimise a Facebook and Instagram campaign for my VoiceBot solution that brings qualified leads. Target market is Clinics and home-service companies in the UK, Australia, and New Zealand. These are the only audiences that matter, so the ad sets, copy, and targeting must speak directly to their pain points and scheduling workflows. Primary objective Lead generation is the single KPI. Every decision—creative, spend, bidding strategy, and funnel design—must point toward a measurable cost-per-lead. Content approach I will supply or approve posts on the USP of the AI VoiceBot - how it reduces missed calls and boosts bookings. Your job is to turn those pieces into thumb-stopping Facebook and Instagram posts, carousels, or ad copy while keeping the core narrative intact. If you think a short video or infographic could further amplify things, feel free to suggest them. Key activities • Audience research and look-alike buildouts inside Meta Business Suite • Creative adaptation of provided blog content for FB/IG placements • End-to-end campaign setup in Facebook Ads Manager, including pixel/event configuration for lead forms or landing pages • Ongoing optimisation (budget shifts, A/B testing, creative refreshes) for 30 days after go-live • Weekly performance summaries with clear CPL figures What I need to see in your bid Share links or screenshots of past work where you generated tangible leads on Facebook or Instagram—preferably in B2B or niche service sectors. A concise note on how you repurpose content into high-converting social posts. Of course I expect you to use AI for creating the posts. But your intelligence in optimising and driving traffic / leads to my demo or offering