Sales-Boosting Facebook Catalog Ads

I need two high-converting Facebook Catalog ads built around my fashion and accessories line. The single aim is to drive direct sales, so every element—from product feed setup to creative and audience targeting—has to push shoppers toward checkout. Here’s the current setup: • Products are already loaded in Commerce Manager. • Pixel and Conversions API are installed on the Shopify store. What I need from you: 1. Polish the existing product catalog so titles, descriptions, and thumbnails are optimized for click-through. 2. Build two separate catalog ad campaigns: one prospecting broad fashion-interest audiences, the other retargeting recent site visitors and cart abandoners. 3. Craft compelling copy and choose imagery that highlights key styles, price points, and any limited-time promo codes. 4. Configure dynamic creative, placement asset customization, and event-based optimization to prioritize Purchase events. 5. Hand over a short loom or PDF walkthrough showing campaign structure and how I can adjust budgets or swap products later. Acceptance criteria • Both campaigns must go live without disapproved items. • Initial ROAS tracking correctly inside Ads Manager and Events Manager. • Clear instructions provided so I can duplicate or pause ad sets on my own. If you know your way around Catalog Manager, dynamic ads, and fashion e-commerce, this will be a quick win for both of us.